Tuesday, April 18, 2017

Cory Zicolella 4/11 - 418 PPJ

This week was super productive! After touching base duriong the meeting and listing off the major priorities and other things that should be completed, then prioritizing them, I decided to get to work plugging away at the environment art.  Specifically, the ads that will be seen on billboards (to help make it seem less empty in the midground) and on the actual stadium walls.

Once I got in a groove I sort of just kept going, and I almost wish I didn't have to stop because I was learning a few new techniques that I believe were pretty cool!

The first thing I did was make a rough model of the billboard.  It isn't the center of anyone's attention (the ad will be seen more prominently than the board itself) and it stands in the midground.  So I kept it simple:


After that, I moved onto make a sort of dystopian advertisement.  I still am not quite sure I hit the nail on the head, but I love the effects I managed to use.  Maybe with a bit of color tuning on the overall piece, it will look complete.  Or maybe A better (looking) worded tagline.

Following this, I did another new effect, this time less straightforward (I imagine this is either selling a prominent product everyone is aware of and thusly needs no context; think VW -- or it is a prominent star):

And the final one, which I am still unsure of the backing for, was a combination of many things, advertising a bike.  First, I'll show the vehicle standalone, then in it's background (for now):




I don't think the mix of vector + raster necessarily works in the (currently) final product, but it proved ddifficult to find good reference of a empty highway/ramp from this particular angle.  Of course, it is always changeable, and I think that if it is in the midground, it will fit in regardless -- I don't think people will be able to tell the difference from the arena.

So, with that being said, I made a goal of 4 ads to make this week.  I only hit three, but alot of it was trial and error (particularly for the bike ad), and some of it was just simply time consuming (I made the polygonal art of the girl by hand).  Despite this, I think I'll be able to make at least three more, and hopefully speed up the processes a bit.  I have plenty of ideas on various things to make, and I'm excited.  So, pretty good week.

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